Who Is Alyssa Dineen?

Alyssa Dineen

Alyssa Dineen Biography

Alyssa Dineen has been a fashion editor, stylist, and art director in New York for over 20 years. After she divorced at age 41, she began online dating, and rediscovered herself in the process. Through this journey, she found many people out there that could improve their dating profiles and while doing so, their understanding of what they want. Founder of Style My Profile, Alyssa now helps online daters transform their destinies by taking charge of their profiles and their dating experience with her unique approach of “intentional” dating and self-discovery.

An acclaimed dating expert, Alyssa has appeared in The New York Times, Today Show, Goop, and NBC.com. Alyssa also has a book, The Art of Online Dating, coming out Fall 2021 with Harper Collins. You can work with her one-on-one, and she also offers workshops and a membership to be part of the Style My Profile Community. You can find out more at stylemyprofilenyc.com


Alyssa Dineen has been entrenched in the fashion world as an editor, stylist and art director in New York for 20 years. But a business idea was born when the working mom of two small children got divorced at age 41 and reentered the dating world. She found the singles scene daunting: a world ruled by dating apps in an ever-changing digital pick-up space where the lonely swipe through potential hook-ups and dinner dates faster than they read a lunch menu.

Alyssa noticed that many divorced people, in particular, didn’t have any idea how to portray themselves – clothing, often bad; pictures, worse; and bios, boring.

Alyssa launched a one-of-a-kind business, Style My Profile, helping people with their online image for dating sites. She helps them with revamping their look, taking photos, biography writing, tips on what to wear on that first date as well as ongoing, monthly date coaching.

For many divorced people like her, who haven’t dated in decades and met partners before the age of cell phones and texting, the learning curve is intense. What app to use, how to attract the right people, and most importantly how to capture who you are in a few photos and very few words. Through years of her own experience online dating, trying every dating app out there, she can help you avoid the pitfalls and mistakes she made herself. Alyssa believes that taking a mindful approach to online dating is the only way to go.

Alyssa’s dating experience was successful. She found true love, but more importantly, she found her true self.

Do you want to become intentional with your online dating experience and turn your dating profile into something that catches the attention of the people who are the best matches for you? If so, go to stylemyprofilenyc.com to find out more about:

  • Alyssa’s online course: Mindful Dating 101: The Art of Online Dating, a beginner’s course on putting yourself out there in the online dating world with your best foot forward. This course includes a Dating Diary that follows along with the instructional videos to help you dive deep and discover yourself during your dating journey.
  • A 6-week Zoom group workshop: Mindful Dating 2.0 facilitated by Alyssa. Perfect for people who have been online dating (perhaps unsuccessfully!) and need some guidance, tips, and encouragement. We dispel the myth of “your type”, polish your dating profile, and give weekly dating challenges to keep you motivated and active in your dating search.
  • Becoming part of the SMP membership community, Dynamic Dating, where Alyssa invites guest experts such as a celebrity makeup artist sharing a 5-minute makeup strategy for Zoom dates, world renowned sex experts, professional photographers discussing best selfie practices, and more. The membership also includes an E-book, The Closet Cleanse, on how to give your own wardrobe a revamp, Alyssa’s style guide including The 15 Essential Pieces that everyone should own, and shopping discounts to some of Alyssa’s favorite brands.